Image of Visual Marketing: from attention to action

Textbook

Visual Marketing: from attention to action



This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take.

Rather than being confined to advertising only, this new volume shows how visual marketing permeates almost all consumer and marketing activities. It will be of interest to undergraduate and graduate students in marketing, management, industrial design, and consumer and social psychology. Professional practitioners, especially those involved with marketing communications, retail, and in store marketing and market research, will also benefit from the empirically based and innovative ideas put forth in this book.


Ketersediaan

EBUPT180085658.8/EBupt180085Perpustakaan Pusat (EBUPT180085)T E R S E D I A

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Informasi Detil

Judul Seri
-
No. Panggil
658.8/EBupt180085
Penerbit Lawrance Erlbaum Assiaciates: New York.,
Deskripsi Fisik
-
Bahasa
English
ISBN/ISSN/NPM
978-0-8058-62920-8
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

Versi lain/terkait

Tidak tersedia versi lain



  • Perpustakaan
  • Universitas
  • Pancasila

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