The theme of the edited book acknowledges the multiple meanings of quality tourism experiences, the diverse contexts in which tourism occurs, and the varied stakeholders associated directly or indirectly with the phenomenon of tourism.""Quality tourism experiences"" is a widely used phrase in tourism and tourism-related texts and is associated with a diversity of meanings and usage. Meanings are ascribed by industry/business, government agencies, tourists, community and academics. The phrase is used to argue, for example, for positive social impacts, economic benefits, environmental protection