Karya Ilmiah Dosen

Manajemen Komunikasi Pemasaran Terpadu: Solusi Menembus Hati Pelanggan

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EKIDUPT180056

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Judul	Edisi	Bahasa
Consumer Consideration in Purchase Decision of Specs Sports Shoes Product through Brand Image, Product Design and Price Perception		en
Membina Keakraban Pelanggan: Manajemen Hubungan Pelanggan Sejati		id
Green Entrepreneurship: Kreasi Keset Dari Limbah Konveksi		id
Enhancing the Competitive Advantage of SMEs through Innovation: The Role of Market and Entrepreneurship Orientation, Learning Organizations		en
How To Encourage The Competitive Advantages Of The Green Manufacturing Industry: With OCB And An Environmentally Organization Culture		en
An Investigating on The Purchase Intention: Developing Dealers Reputation through Customer Trust and Service Quality		en
How to Build A Green Banking Image: An Effort to Establish the Citizenship Behavior and Environmental Organizational Culture		en
Developing Purchase Intention through Performance of Techno Product and Fare Attractiveness on Simpaticard		en
Encouraging Green Purchase Intention Through Behaviors That Are Formed By Norm, Belief And Awareness		en
Green Marketing: A Study about The Factors Influencing the Repurchase Decision of Javanony Herbal Products		en
Pengaruh Kualitas Produk dan Jasa pada Ekuitas Pelanggan di Coffee Toffee Indonesia		id
Penggunaan Variabel Instrumen Moneter Syariah untuk Menganalisis Kinerja Perbankan Syariah		id
Strategi Pengembangan Bisnis PT. Alpindo Mitra Baja dengan Menggunakan Analytic Network Process (ANP)		id
Strategi Pengembangan Minat Pembelian melalui Peningkatan Kepercayaan Nasabah BCA		id
Membangun Keinovasian UMKM melalui Peningkatan Peran Orientasi Pasar, Kompetensi SDM dan Organisasi Pembelajaran		id
Memperkuat Loyalitas Melalui Kepercayaan Kepuasan dan Komitmen Studi pada Nasabah PT. Bank CIMB Niaga		id
Assessing The Effects of Service Quality and Customer Delight toward Customer Loyalty of Small Medium Enterprise Blenger Burger		id
Membentuk Citra Perusahaan Hijau melalui Sikap Hijau dan Pengetahuan Ekologi dari Konsumen Air Minum dalam Kemasan Aqua		id
Strategi Pengembangan Kinerja Karyawan		id
Outcome Satisfaction, Commitment to Perform thus Affecting Antecendent		en
Designing Green Marketing Strategies For Sustainable Development: A Literature Review		en
Developing Brand Image through Performance of Integrated Marketing Communications and Relationship Management to The Achievement of Customers Equity on Islamic Commercial Banks in Jabodetabek		en
The Study of Women Entrepreneurs on Ethnics Minangkabau and Betawi in Jakarta		en
Achieving Competitive Advantage Through Developing Green Corporate Image		en
The Influence of Performance of Integrated Marketing Communications and Performance of Customer Relationship Management on Brand Imagery and The Implications on The Customers Equity (Survey on Islamic Commercial Banks in Jabodetabek)		en
How the Halal Tourism Industry Can be Encouraging The Nations Competitiveness: A Literature Reviews		en
Analisis Daya Tarik Pasar melalui Komunikasi Pemasaran Terpadu dan Manajemen Kerelasian serta Implikasinya terhadap Keputusan Nasabah serta Kinerja Pemasaran Unggul pada Bank Umum Syariah		id
Influence from The Market Strategy on Customer Relationship Management and Integrated Marketing Communications and for the Brand Image and Customer Buying Decisions and Its Implication on The Performance of Marketing (Survey of Islamic Bank In Jabodetabek)		id
Building A Customer Equity through Brand Image of Islamic Commercial Banks		id
Mempertahankan Loyalitas Pelanggan Auto 2000 melalui Pencapaian Customer Satisfaction dan Trust		id
Mendorong Niat Pembelian Hijau Masyarakat Melalui Norma, Keyakinan dan Perilaku Yang Dirasakan: Sebuah Tinjauan Literature		id
A Literature Review: Encouraging Halal Tourism on Green Concept towards Nation Competitiveness		id
Ekuitas Hubungan Pelanggan: Meraih Keunggulan Bersaing		id
Model Hubungan Ekuitas Merek, Perceived Quality dan Loyalitas Konsumen		id
Sebuah Sintesis pada Literatur: Strategi Intervensi Pemasaran Hijau menuju Pembangunan Berkelanjutan (A Synthesis of Literature: A Green Marketing Intervention Strategy towards Sustainable Development)		id
Pengabdian Kepada Masyarakat Pelatihan Optimalisasi Biaya Pemasaran untuk Membentuk Model Pengelolaan Biaya Pemasaran yang Efektif		id
Customer Trust Through Green Corporate Image, Green Marketing Strategy, and Social Responsibility: A Case Study		en