Demand for automotive products in Indonesian market is quite high, being one of the reasons why automotive companies have sprung up in Indonesia and presented more competitive products and services. However, for a company as a dealer, there is a question whether it is able to raise consumer confidence by providing service quality aimed at encouraging customers to increase their purchase intention with after-purchase services. Another question is whether the company can develop a positive reputation as a dealer who gives confidence and the best service. This research was conducted through a questionnaire distributed to 250 subscribers of Prima Honda Dealer in Jakarta. The research method is descriptive verification and data processing is using SEM. The results show that the company is able to develop the intermediary’s reputation through customer confidence and service quality provided to customers. In addition, the company is able to establish the trust and service quality which affect purchase intention through the development of positive intermediary’s reputation. Purchase intention through after-sales service is gained by customers through regular service maintenance in accordance with standards, the ability of its top engineers, professional Service Advisor, corrective settlement which is in accordance with the specified time, and reliable equipment.