SimPATI card has become the market leader in cellular card service; however it has not completely bolster the purchase intention since there are many choices of cellular cards with various interesting offers. It is assumed that the positive brand image has not been developed so that there is no longer single loyalty in the use of cellular phone service. Generally, the users of telecommunication use more than one card because of techno product performance from the quality side of the network and fare setting/adjustment with different benefits. Therefore, the objective of this study is to know the influence of techno product performance and fare interest to the purchase interest reinforcement through brand image of SimPATIcard in Tangerang, Indonesia. This study is descriptive verificative with explanatory research method. The result of the research shows that brand image and fare are the important factors to consumers in reinforcing the interest to purchase SimPATI card in determining the marketing strategy of cellular card product so the purchase intention through the insurance of the consumer to keep subscribing, prolong the duration and usage frequency in using the SimPATI card is getting stronger.