Image of Achieving Competitive Advantage Through Developing Green Corporate Image

Karya Ilmiah Dosen

Achieving Competitive Advantage Through Developing Green Corporate Image



Preserving the environment is a necessity that can not be postponed anymore. Every human must have an effort to save the environment around them in accordance with their respective capacities. For companies competitive achievement advantage is done through the establishment of green corporate image. But alleged environmental leadership element which is considered a symbol of the identity of the organization with respect to environmental issues has not been formed, because it is a dynamic process in which a leader of the organization will affect the interpretation of environmental issues. The other side of the green marketing approach in the area of product, price, distribution and promotion of allegedly unable to increase the integration of environmental issues in all aspects of corporate activity. Marketers need to look at this approach as the one thing that has potential as a business opportunity. This study aims to identify and disclose the fact of organizational culture environmentally friendly, green marketing strategy, corporate green image and competitive green advantage of the 281 employees working in 6 companies as research samples. The main purpose of this research is to achieve a competitive advantage through the development of green corporate image. The results showed that competitive advantage can be achieved through green corporate image formed from the organizational culture and marketing mix strategy applied by the company.


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EKIDUPT180040EKIDUPT180040Perpustakaan Pusat (EKIDUPT180040)B A C A
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Judul Seri
The Global Advanced Research Conference on Management and Business Studies (GARCOMBS).
No. Panggil
-
Penerbit FEB Universitas Padjadjaran: Denpasar Bali.,
Deskripsi Fisik
16 p.
Bahasa
English
ISBN/ISSN/NPM
2303-0003
Klasifikasi
NONE
Tipe Isi
text
Tipe Media
Textbook
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
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Pernyataan Tanggungjawab

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