This study has a specific purpose, namely to reveal the facts about the equity of Islamic bank customers who had only viewed from the side of the bank management, this study will peel from the customer side. In addition this study was to reveal the theoretical framework in terms of sharia customer equity marketing concept. Forming variables such as customer equity, brand image, the performance of integrated marketing communications and performance of customer relationship management will be analyzed in this study within the framework of the sharia marketing concept. The findings are targeted to reveal of the facts the influence of performance of integrated marketing communications and performance of customer relationship management on brand imagery and the implications for the customers equity on Islamic commercial banks in Jabodetabek. Sampling techniques to be used in this study is purposive random sampling in proportion to 258 clients in the study area are 62 branches Commercial Bank Syariah as Jakarta, Bogor, Depok, Tangerang and Bekasi. In this study descriptive data will be analyzed using frequency tables and Multi Dimensional Scaling (MDS). Testing of hipotesis verifikatif is done through analysis of the relationship between research variables using SEM (Structural Equation Modeling ) approach.