This study aimed to obtain the results of studies on the effects of the influence of integrated marketing communications and customer relationship management performance the brand image and its implications on the equity Sharia Commercial Bank customers in Greater Jakarta. The unit of analysis in this study is Sharia Commercial Bank customer number 218. The method of analysis used is the analysis of verification.The results found that overall integrated marketing communications, customer relationship management performance and positive effect on the brand image of the customer equity of Islamic Banks in Greater Jakarta. The main pathway is correlated with the integrated marketing communications, performance of customer relationship management, and the affect of brand image before then to impact on customer equity. Influence of these three variables simultaneously on customer equity is significant. The number of the indirect effect of integrated marketing communication variables on customer equity is 1.44%, the number of the indirect effect of customer relationship management performance variables to customer equity was 1.69%, and the influence of brand image variables directly to the customer's equity amounted to 56.25 %. Furthermore, integrated marketing communications, customer relationship management performance, and contribute to the brand image of 0.95 or 95% of the customer equity of Sharia Commercial Bank customers. This model is very important for Islamic Banks to formulate an integrated marketing communications strategy, customer relationship management program, as well as efforts to build brand image, so that Islamic Commercial Bank can increase the strength of the equity its customers through client retention, with motives religiosity and achievement of Falah / purpose in life eventually become the favored bank customer.