Image of Community Analysis of Local Fashion Brands in Social Media, Customer Centric Model, Brand Trust, and Brand Loyalty

Karya Ilmiah Dosen

Community Analysis of Local Fashion Brands in Social Media, Customer Centric Model, Brand Trust, and Brand Loyalty



This study focuses on brand communities in developing countries, especially local fashion brand communities with brand trust and brand loyalty aimed at proving that the local fashion brand communities on social media can influence customer centric models, namely: the relationship between customers, brands, products, companies, and other customers, and their influence on brand trust and brand loyalty. This study is based on a survey that uses 100 respondents who were selected by random sampling as a technique for withdrawing samples. The results of the structural equation model test show that the social media-based brand communities have a positive impact on customer relationships with brands, customer relationships with products, customer relationships with the company, and customer relationships with other customers. But only variables of customer relationships with brands and customer relationships with other customers affect brand trust. Variables of customer relationships with products and customer relationships with companies partially have no effect on brand trust. Brand trust affects brand loyalty.


Ketersediaan

EKIDUPT190005EKIDUPT190005Perpustakaan Pusat (EKIDUPT190005)B A C A
D I T E M P A T

Lampiran Berkas

Informasi Detil

Judul Seri
China-Usa Business Review
No. Panggil
EKIDUPT190005
Penerbit David Publishing Company: New York.,
Deskripsi Fisik
10 p.
Bahasa
English
ISBN/ISSN/NPM
1537-1514
Klasifikasi
NONE
Tipe Isi
text
Tipe Media
Textbook
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

Versi lain/terkait

JudulEdisiBahasa
Analysis of Determinants of Innovation Strategy and Its Impact on Small Medium Enterprise Performance in DKI Jakarta, Indonesiaen
Strategi Pengembangan Bisnis UKMid
Strategi Pelaksana Pemasaran: Berdasarkan Standar Kompetensi Kerja Nasional Indonesia ( SKKNI )id
Social Mapping for Popular Economic Improvment in Industrial Area in Gresik Regency, East Javaen
Marketing Mix Analysis, Purchase Decisions, and Cutomer of Toyota Yaris in Jakarta, Indonesiaen
CSR Program For Handling Socio-Economic Problem: Social Mapping (Urban Area Study of Industrial Areas In Gresik Regency, East Java, Indonesia)en
Brand Image Analysis, Promotion, Satisfaction and Customer Loyaltyen
Analysis of Service Quality, Image, Promotion, Trust and Customer Loyaltyen
Developing Job Satisfaction which Support Improvment of Organizational Performance Private High School Located in Indonesiaen
The Model For Developing SME Business Strategy In Indonesiaen
Analysis of Product Innovation, Product Quality, Promotion, and Price, and Purchase Decisionsen
Analysis of Corporate Image and Purchase Intention Factorsen
OCB Analysis, Transformational Leadership Style, Work Ethic, Work Satisfaction, and Good Governanceen
E-Lifestyle and Internet Advertising Avoidanceen
SME Business Development Strategy: SWOT and EFE-EFI Analysisen
Pengaruh World Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitasen
Feature, Nilai, Kepuasan dan Loyalitas Pelangganid
Membangun Citra Yang Mendukung Loyalitasid
Analysis of Dominant Factors in Improving Performance of Small Medium Industry in the Field Marine and Fishing Processingen
Penanganan Masalah Sosial Ekonomi Melalui Program CSR Berbasis Pemetaan Sosial ( Study Daerah Pesisir Melalui Industri di Kabupaten Gresik)id
Analisa Dampak Penerapan Bauran Pemasaran Jasa dan Kepuasan Terhadap Kinerja Usahaid


Pencarian Spesifik


Judul:
Pengarang:
Penerbit:
Koleksi:
Lokasi:

Informasi


DETAIL CANTUMAN


Kembali ke sebelumnyaXML DetailCite this