Detail Cantuman
Karya Ilmiah Dosen
Brand Image Analysis, Promotion, Satisfaction and Customer Loyalty
Customer loyalty is a measure of the sustainability of a business. If there are many loyal customers, the company will profit but if there are many customers who are less loyal, the company will lose money. Therefore, it is necessary to know the factors of customer loyalty. Research on brand image analysis, promotion, satisfaction and customary loyalty aims to find out the influence of brand image and promotion partially on satisfaction and customer loyalty; the influence of satisfaction on customer loyalty. The study used 200 students in Jakarta as respondents who were selected on a multi-stage basis. Stage 1, 5 universities were selected as random sample units. In the second stage, 40 students were selected as respondents randomly at the colleges. The results showed that there was an influence of brand image and promotion partially on satisfaction and customer loyalty; the influence of satisfaction on customer loyalty.
Ketersediaan
EKIDUPT190008 | EKIDUPT190008 | Perpustakaan Pusat (EKIDUPT190008) | B A C A D I T E M P A T |
Lampiran Berkas
Informasi Detil
Judul Seri |
IOSR Journal of Business and Management (IOSR-JBM)
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No. Panggil |
EKIDUPT190008
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Penerbit | IOSR Journal: India., 2018 |
Deskripsi Fisik |
8 p.
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Bahasa |
English
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ISBN/ISSN/NPM |
2278-487X
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Klasifikasi |
NONE
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Tipe Isi |
text
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Tipe Media |
Textbook
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Tipe Pembawa |
-
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Edisi |
-
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Subyek | |
Info Detil Spesifik |
-
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Pernyataan Tanggungjawab |
-
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