Image of Brand Image Analysis, Promotion, Satisfaction and Customer Loyalty

Karya Ilmiah Dosen

Brand Image Analysis, Promotion, Satisfaction and Customer Loyalty



Customer loyalty is a measure of the sustainability of a business. If there are many loyal customers, the company will profit but if there are many customers who are less loyal, the company will lose money. Therefore, it is necessary to know the factors of customer loyalty. Research on brand image analysis, promotion, satisfaction and customary loyalty aims to find out the influence of brand image and promotion partially on satisfaction and customer loyalty; the influence of satisfaction on customer loyalty. The study used 200 students in Jakarta as respondents who were selected on a multi-stage basis. Stage 1, 5 universities were selected as random sample units. In the second stage, 40 students were selected as respondents randomly at the colleges. The results showed that there was an influence of brand image and promotion partially on satisfaction and customer loyalty; the influence of satisfaction on customer loyalty.


Ketersediaan

EKIDUPT190008EKIDUPT190008Perpustakaan Pusat (EKIDUPT190008)B A C A
D I T E M P A T

Lampiran Berkas

Informasi Detil

Judul Seri
IOSR Journal of Business and Management (IOSR-JBM)
No. Panggil
EKIDUPT190008
Penerbit IOSR Journal: India.,
Deskripsi Fisik
8 p.
Bahasa
English
ISBN/ISSN/NPM
2278-487X
Klasifikasi
NONE
Tipe Isi
text
Tipe Media
Textbook
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

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