Consumer purchase intention is a concern for a company because it is an indication of the sustainability of a company. Increasing these variables is through increasing the supporting factors(perceived quality, perceived value, and perceived risk variables) as well as corporate image. Through this resaerch, the support of purchase intention factors can be partially seen on corporate image, and purchase intention; the support of corporate image on purchase intention. The study used 145 samples consisting of randomly selected customers and distributorsin the City of Padang. The measuring instrument is a questionnaire with a Likert scale. The result of data analysis by SEM (lisrel8.8program) indicates that perceived quality and perceived risk variables give a partial support to corporate image, but perceived value does not affect corporate image. In addition, purchase intention and corporate image factors give a partial support to the purchase intention. There are 3 paths, the dominant path is the path of perceived risk -corporate image -purchase intention.