Detail Cantuman
Karya Ilmiah Dosen
E-Lifestyle and Internet Advertising Avoidance
Lifestyle behavior towards avoiding internet advertising needs to be known to design an advertisement on the internet, so that the tendency of avoiding internet advertising can be reduced.Therefore, research on e-lifestyle and internet advertising avoidance is needed which aims to find out the influence of each e-lifestyle on Internet advertising avoidance and the behavior of each e-lifestyle towards Internet advertising avoidance activities. The population of this study is Internet users. A sample of 200 Jakarta residents were selected by purposive sampling technique. Data were analyzed using Structural Equation Modeling (SEM). The results obtained after the data were analyzed show that need-driven, interest-driven, entertainment-driven, sociability-driven, and novelty-driven influence the avoidance of Internet advertising. But Importance-driven and concern-driven e-lifestyle have no influence. In addition, entertainment-driven e-lifestyle has the largest factor loading value on average. This indicates that the majority of respondents are entertainment-driven in using the Internet everyday.
Ketersediaan
EKIDUPT190015 | EKIDUPT190015 | Perpustakaan Pusat (EKIDUPT190015) | B A C A D I T E M P A T |
Lampiran Berkas
Informasi Detil
Judul Seri |
Jurnal Manajemen Fakultas Ekonomi Universitas Tarumanagara
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No. Panggil |
EKIDUPT190015
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Penerbit | Universitas Tarumanagara: Jakarta., 2018 |
Deskripsi Fisik |
17 p.
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Bahasa |
English
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ISBN/ISSN/NPM |
1410-3583
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Klasifikasi |
NONE
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Tipe Isi |
text
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Tipe Media |
Textbook
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Tipe Pembawa |
-
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Edisi |
-
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Subyek | |
Info Detil Spesifik |
-
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Pernyataan Tanggungjawab |
-
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