Image of E-Lifestyle and Internet Advertising Avoidance

Karya Ilmiah Dosen

E-Lifestyle and Internet Advertising Avoidance



Lifestyle behavior towards avoiding internet advertising needs to be known to design an advertisement on the internet, so that the tendency of avoiding internet advertising can be reduced.Therefore, research on e-lifestyle and internet advertising avoidance is needed which aims to find out the influence of each e-lifestyle on Internet advertising avoidance and the behavior of each e-lifestyle towards Internet advertising avoidance activities. The population of this study is Internet users. A sample of 200 Jakarta residents were selected by purposive sampling technique. Data were analyzed using Structural Equation Modeling (SEM). The results obtained after the data were analyzed show that need-driven, interest-driven, entertainment-driven, sociability-driven, and novelty-driven influence the avoidance of Internet advertising. But Importance-driven and concern-driven e-lifestyle have no influence. In addition, entertainment-driven e-lifestyle has the largest factor loading value on average. This indicates that the majority of respondents are entertainment-driven in using the Internet everyday.


Ketersediaan

EKIDUPT190015EKIDUPT190015Perpustakaan Pusat (EKIDUPT190015)B A C A
D I T E M P A T

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Informasi Detil

Judul Seri
Jurnal Manajemen Fakultas Ekonomi Universitas Tarumanagara
No. Panggil
EKIDUPT190015
Penerbit Universitas Tarumanagara: Jakarta.,
Deskripsi Fisik
17 p.
Bahasa
English
ISBN/ISSN/NPM
1410-3583
Klasifikasi
NONE
Tipe Isi
text
Tipe Media
Textbook
Tipe Pembawa
-
Edisi
-
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

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