This study is designed to identify how personal branding and communicating skill of the educator accountant are, how the motivation and academic achievement of the student are and also how the influence of personal branding and the communicating skill of the educator accountant is related to the motivation and academic achievement of the student. This study is the causality quantitative study. Purposive Sampling method is used to take the sample collecting. The sample of this study is 411 students from 5 (five) big private universities in Jakarta. The relation between personal branding and motivation is based on the weak theory concept. Therefore, the data analysis method used is structural equation modeling with the basis of variant by using Smart Partial Least Square program (PLS). The result of this study shows the educator accountant can build personal branding and communicating skill. The students are able to have a good academic achievement and motivation. However, the educator accountant’s ability of personal branding has not been able to influence the students’ motivation in studying. Communicating skill is proven to be able to influence the motivation of the students and the motivation influences the students’ academic achievement.