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Strategic Management : A Competitive Advantage Approach, Concepts and Cases (sixteenth edition)



This textbook is trusted across five continents to provide managers the latest skills and concepts need to effectively formulate and efficiently implement a strategic plan-a game plan, if you will_that can lead to sustainable competitive advantage for any type of business. The Association to Advance Collegiate Schools of Business (AASCSB) International increasingly advocates a more skill-oriented, practical approach in business books, which this text provides, rather than a theory-based approach. Strategic Management Concepts and Cases: A Competitive Advantage Approach meets all AACSB International guidelines for the strategic-management course at both the graduate and undergraduate levels, and previous editions have been used at more than 500 colleges and university globally. We believe you will find this sixteenth edition to be the best textbook available for communicating both the excitement and value of strategic management. Concise and exceptionally well organized, this text now available in English, Chinese, Spanish, Thai, German, Japanese, Farsi, Indonesian, Indian, Vietnamese, and Arabic. A version in Russian is being negotiated . In addition to universities, hundreds of companies, organizations, and governmental bodies use this text as a management guide .


Ketersediaan

19.16541/feb658.4012/DAV/SPerpustakaan Fakultas Ekonomi & BisnisT E R S E D I A
19.16542/feb658.4012/DAV/SPerpustakaan Fakultas Ekonomi & BisnisT E R S E D I A
19.16543/FEB/R658.4012/DAV/SPerpustakaan Fakultas Ekonomi & Bisnis (Reference)B A C A
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Informasi Detil

Judul Seri
-
No. Panggil
658.4012/DAV/S
Penerbit Pearson: London.,
Deskripsi Fisik
680hal
Bahasa
English
ISBN/ISSN/NPM
978-1-292-14849-6
Klasifikasi
658.4012
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
16
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

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