Refers to grounded theory, formulated a beautiful house ‘Wong Cilik’ is the lowincome peoples is a part of the national problem in Indonesia. They are need
more than billion houses. The finding is “the lower class” people to improve their
dignity based on their activities by optimalizing their own houses. the
formulated of a beautiful house for ‘Wong Cilik’ among others: a) the minimal
dimensions, b) the design innovations aimed at reducing costs, c) the efficiency
of design, and d) enhance the facade as well as the art expression, and vertical
garden. By cost reduction of the house designed by maximize the function.
The fact is the huge of captive market in low-cost income house business, so the
architect and developer can explore the main issue through their design
innovation. The social media is the right medium to socialize the design solution
to express the architectural idea as the intellectual of property right.