The aim of this research is to analyze the influence of brand image, product design and price perception to purchase decision of the consumers of SPECS sports shoes in Indonesia. This study used verificative method to know the influence of a variable to others. The sample of this study was determined purposively to 100 college students wear SPECS sports shoes at the Faculty of Economics and Business University of Pancasila Jakarta. The data collected through the library by maximally utilize related literarues and questionnaire speraded to the respondents. The findings reveals that the variable brand image, product design and price perception of SPECS sports shoes significantly influence consumer purchase decision. Familiarity, design and the low price of the SPECS shoes stimulated the consumer’s decision on the purchase. Product design helps consumer to get the highest benefit and satisfaction, while the money spent to pay the price of the SPECS sports shoes fits the consumer and suits the quality of the product.The aim of this research is to analyze the influence of brand image, product design and price perception to purchase decision of the consumers of SPECS sports shoes in Indonesia. This study used verificative method to know the influence of a variable to others. The sample of this study was determined purposively to 100 college students wear SPECS sports shoes at the Faculty of Economics and Business University of Pancasila Jakarta. The data collected through the library by maximally utilize related literarues and questionnaire speraded to the respondents. The findings reveals that the variable brand image, product design and price perception of SPECS sports shoes significantlyinfluence consumer purchase decision. Familiarity, design and the low price of the SPECS shoes stimulated the consumer’s decision on the purchase. Product design helps consumer to get the highest benefit and satisfaction, while the money spent to pay the price of the SPECS sports shoes fits the consumer and suits the quality of the product.