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Karya Ilmiah Dosen

Green Consumption Behaviour in Indonesia



Green products are not widely marketed in Indonesia because manufacturers are less aware of the positive impacts of green products and lack of consumer demand for green products. Likewise, the level of consumer awareness in Indonesia does not reveal concern about the intimate aspects of nature on the product used. As an impact, many manufacturers do not release green products. Thus, the importance of this study is to analyse green consumption because the value of green consumption affects the behaviour of green consumption. This study is an explanatory research paper with quantitative analysis methods. The sampling technique used was purposive sampling. The sample of this study is a green community consumer. The result of this study shows a correlation between green consumption value and green consumption behaviour. The green consumption values have a correlation with green consumption behaviours. The value of green consumption is able to enhance and shape the behaviour of green consumption among consumers of Indonesian green communities. By creating green consumption behaviour, the community is expected to know and care about natural environment issues and healthy living behaviour.


Ketersediaan

EKIDUPT210006330/EKIDUPT210006Perpustakaan Pusat (EKIDUPT210006)B A C A
D I T E M P A T

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Judul Seri
International Journal of Innovation, Creativity and Change
No. Panggil
330/EKIDUPT210006
Penerbit IJICC: .,
Deskripsi Fisik
13 p.
Bahasa
English
ISBN/ISSN/NPM
2201-1323
Klasifikasi
330
Tipe Isi
text
Tipe Media
Textbook
Tipe Pembawa
-
Edisi
Vol.10
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

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