Penglipuran Village, Bali has traditional physical elements with uniqueness form that are easily perceived and recognized by visitors' minds. This research combines descriptive analysis, graphical analysis and quantitative analysis methods to describe cognitive map recognized by observers' minds. Referring to the cognitive map, it was found that the region elements such as landmarks, paths, nodes, edges, and districts are recognized by observers with different levels of appreciation. At the study site, the path and district are the most powerful elements to remember. The landmarks and nodes can be remembered by half of the observers, and the edges as the village center boundary are recognized by half of observers. Nodes forming by the places where people stop are scattered along the main corridor with a unique gradation pattern. Based on some conditions, it can be said that those objects representing the elements have a gradation degree in the role of protecting the architectural identity of Penglipuran Village.