The design of expert system as an evaluation model for feasibility character analysis in palm agro industry was designed as direct application from artificial intelligence to solve complex problem which appear daily to banking activity whenever has to evaluate character of its potential customer. Expert system can reduce burden of expert in evaluation potential customer feasibility. Research methodology applied two system techniques those are ordered weighted averaging (OWA-operators) and expert system it’s self. Model expert system explains that bank evaluates collateral from value, controllability, marketability, and legality variable