Abstract
This research examine whether Price, Product Quality and Promotion on the purchase decision of Mercedes-Benz cars in South Jakarta. The research method used is descriptive analysis. The population in this study were customers of Mercedes-Benz cars, women and men with a total sample of 100 respondents chosen randomly. Data analysis was perfrormed using multiple regression analysis methods, and hypothesis testing. The results of this study indicate the variables Price, Product Quality and Promotion simultaneously have a significant influence on purchasing decisions. Partially shows that the price variable has a significant influence on purchasing decisions and product quality variables have a significant influence on purchasing decision. And also the promotion variable has a significant influence on purchasing decisions.
Keywords : Price, Product Quality, Promotion, Purchase Decision