Image of Digital Business & E-Commerce Management : Strategy Implementation & Practice 6th ed.

Textbook

Digital Business & E-Commerce Management : Strategy Implementation & Practice 6th ed.



This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.


Ketersediaan

SPSB222410658.8421 CHA dPerpustakaan Sekolah PascasarjanaT E R S E D I A

Informasi Detil

Judul Seri
-
No. Panggil
658.8421 CHA d
Penerbit Person Education Limited: United Kingdom.,
Deskripsi Fisik
xxxi, 680 hlm; Index: 666; 25 cm
Bahasa
English
ISBN/ISSN/NPM
978-0-273-78654-2
Klasifikasi
658.8421
Tipe Isi
-
Tipe Media
Textbook
Tipe Pembawa
-
Edisi
Ed. 6
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

Versi lain/terkait

Tidak tersedia versi lain



Pencarian Spesifik


Judul:
Pengarang:
Penerbit:
Koleksi:
Lokasi:

Informasi


DETAIL CANTUMAN


Kembali ke sebelumnyaXML DetailCite this