Detail Cantuman
Textbook
Digital Business & E-Commerce Management : Strategy Implementation & Practice 6th ed.
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Ketersediaan
SPSB222410 | 658.8421 CHA d | Perpustakaan Sekolah Pascasarjana | T E R S E D I A |
Informasi Detil
Judul Seri |
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No. Panggil |
658.8421 CHA d
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Penerbit | Person Education Limited: United Kingdom., 2015 |
Deskripsi Fisik |
xxxi, 680 hlm; Index: 666; 25 cm
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Bahasa |
English
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ISBN/ISSN/NPM |
978-0-273-78654-2
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Klasifikasi |
658.8421
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Tipe Isi |
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Tipe Media |
Textbook
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Tipe Pembawa |
-
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Edisi |
Ed. 6
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Subyek | |
Info Detil Spesifik |
-
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Pernyataan Tanggungjawab |
-
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Versi lain/terkait
Tidak tersedia versi lain