This study aims to formulate a creative economy empowerment strategy for students at the faculty of economics and business, University of Pancasila. The results of this study suggest that efforts to encourage creativity-based entrepreneurship at the FEB-UP can be realized through a strategy to create campus as a tourism destination through the commercialization of superior student unit work programs which have high commercial value. high. Comparatively, these superior programs cover the areas of product design, fashion, film, animation and video, performing arts, crafts, fine arts and photography. For this reason, FEB UP needs to collaborate with government, industry and communities within the framework of a quadruple helix, where FEB UP acts as a center for creativity and the government helps provide facilities as well as financing through the management of a creativity endowment. The community acts as a center for non-formal creativity education that can be accessed by students, while industry can participate by providing internship opportunities, sponsorship, or revolving business capital assistance.